CAC (Customer Acquisition Cost) Formula is Overly Simplistic
One common SaaS KPI that investors like to tout is CAC (Customer Acquisition Cost). It’s almost always a question in…
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Do’s and Don’ts of Software Presentations
Prospects don’t care about your software. They care about running their businesses and software is simply a means to…
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The Termination Matrix
SaaS companies are driven by people. Anytime you hire someone new they are super motivated. Managements job is not to…
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Downside of Preferred Shares
The vast majority of minority investments come in the form of preferred shares. What is a preferred share? Simply put…
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Lessem’s Rule of 10
When running Firmex I was always calculating ways to predict the future. Here is one I came up with which…
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Why do Seed Venture Companies Fail?
Seed Venture mostly fail because they don’t have very good product market fit – but get funded anyway. Given the…
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What’s Your Number?
I meet many founding teams that have not really considered a minimum financial outcome they would be happy with? Would…
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Is Capital the Number Driver of SaaS success?
There are plenty of non-VC Funded businesses than get to $10m, $50m and even $100m in sales. The number one…
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