Financial Diversification
For SaaS Founders

Lessem Investments Are For SaaS Founders Growing Capital Efficient Businesses

Lessem Investments

Lessem Investments purchases founder shares to provide financial diversification for SaaS entrepreneurs.  We also will add additional equity finance to help expand operations faster.  Lessem Investments are backed by a group of LPs who are almost exclusively founder CEOs of successfully exited SaaS companies. 

Why Choose Us?

What Problem Do We Solve?

As non-institutionally funded SaaS founders navigate their growing businesses, they become anxious about holding 90%+ of their personal net worth in their business.

What Makes Us Different?

Every business has a path. Some longer, others shorter. Unlike the venture world, failure is not an option. We go big and don’t go home. We don’t need to return an entire

What We Look For?

Founders who are growing their capital efficient organization and want to diversify their net worth to mitigate their financial risk. Data driven founders…

Working Together

Why Do I Do This?
My main reason for making select direct investments in SaaS businesses is enable other people to be successful. This was my main motivator for growing a business as a CEO. In this new phase my career I am helping the next generation as shareholder partner and active advisor.
Should We Work Together?
Before making taking on a shareholder partner in a business, it is important to spend some time on various challenges over a few months. Do we like working together? Is there alignment? Are we both going to benefit for the relationship? I understand growing a business is not a without mistakes and things do go wrong. Resilience and how you handle the mishaps are sometimes more important than celebrating the successes.
My Expertise
In addition to general management, my particular strengths are strategy, sales & marketing (GTM) , human resources, finance and setting up processes and systems to allow managers to make data driven decisions. While I know enough about development processes, I am not an engineer. I will rely on others for advice in this area. Further, I have strong private equity relationships to help with the next liquidity event 4-6 years down the road.

Lessons From Lessem

Investments

Joel_lessem

About Joel Lessem

Joel Lessem is a serial SaaS entrepreneur, who guided his last business to 16 years of double digit revenue growth and profitability en route to a nine-figure exit. He now spends his time investing in select SaaS businesses and advising the next generation of SaaS entrepreneurs.  He is very familiar with anxiety and euphoria of running a SaaS business from zero to 100s of employees without a lot of capital.

TESTIMONIALS

What people say about Joel

Joel is an excellent CEO. He is a "hands on" goal oriented executive who is highly respected by all the employees at Firmex. He is a pleasure to work with and someone who I can recommend without reservation.

– Jeff Parker –
Serial Founder/CEO and Firmex Board Member

Joel has built an excellent team at Firmex who are not only extremely talented but are also friendly, ambitious and clearly great people. Joel is a great guy who I would recommend to anyone seeking a great coach, mentor and leader to work with!

– Mark Jaine –
CEO Intelex 

Joel is a seasoned SaaS operator with a disciplined, data-driven management approach and focuses on core metrics to build value over the long-term. He is respected for caring for all stakeholders - his team/employees, customers and shareholders. These attributes have led to repeated exceptional outcomes.

– Yong Kwon –

Partner Novacap

I have worked with Joel since 2005 in building a high-growth business. Joel is a passionate, strategic and sincere person - who has been critical in building the culture and vision of Firmex! It has been a pleasure and an honour being his business partner.

– Robert Wilder –
Firmex Co-Founder & CEO at Wilder and Rose

Joel is one of the most intuitive individuals I have ever met. His entrepreneurial flair combined with a natural sales talent have always led to a high rate of deals won. He exhibits more drive and passion than most people I know, and his long list success stories are a true testament to his abilities. He is without a doubt an asset to any business relationship.

– Mimmo Gallo –
Fellow Account Executive Pointforce & Entrepreneur 

Joel is a tremendous leader and strong data driven operator. He has led a highly engaged management team for well over a decade, while creating an impressive business with top percentile KPIs. He has also been highly supportive of Vertu's fundraising success and I am pleased to continue working together on various investments.

– Lisa Melchior –
Founder and Managing Partner 

Vertu Capital

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